The Mediating Effect of Strategic Improvisation on the Relationship Between Strategic Awareness and Organizational Excellence in Anbar's General Company for Copper

The aim of this study is to examine the correlation between strategic awareness and organizational excellence, as well as the relationship between strategic improvisation and organizational excellence. Additionally, the study aims to determine the mediating effect of strategic improvisation on the relationship between strategic awareness and organizational excellence. The research focuses on Anbar's General Company for Copper in Iraq, to achieve this, a research model and hypotheses have been developed based on three theories: the Resource-based view (RBV), contingency theory, and The upper echelons theory, a field study was conducted using the survey method, with a total of 3971 owners and managers. Data collected from 250 managers were analyzed using correlation and regression analysis with the Structural Equation Model (SEM), the analysis was performed using SPSS and AMOS software packages. The results of the study revealed that strategic improvisation has a partial mediating effect on the relationship between strategic awareness and organizational excellence. These findings suggest that Anbar's General Company for Copper can gain a competitive advantage by improving their market-driven strategic improvisation.