Enhancing the Business Growth of Micro and Small Enterprises (MSEs) via Innovation and Competency in Strategy
摘要
The primary objective of this study is to explore how innovation can act as an intermediary factor within the framework of entrepreneurs’ competency strategies, contributing to the enhanced growth of Small and Medium Enterprises (SMEs) operating in the Silver Crafts industry in Celuk Village, Gianyar Regency, Bali. To assess the proposed model, a survey questionnaire was employed to gather data from the Celuk Village Silver Craft Company situated in the Gianyar Regency of Bali, Indonesia. Data analysis encompassed the use of path analysis techniques to assess and confirm the research hypotheses. The study provides valuable insights and practical implications, emphasizing the significance of entrepreneurs continually improving their competence in shaping business strategies and fostering a culture of openness to innovative approaches to stimulate business growth. This empirical study is unique and uncommon, as it investigates the mediating role of innovation in the relationship between strategic competency and business growth within the specific context of the Silver Crafts industry in Celuk Village, Gianyar, Bali.