The Effect of Financial Knowledge, Financial Behavior, and Financial Attitude on Culinary SMEs Financial Performance in Denpasar City

The main aim of this study is to investigate how financial knowledge, financial behavior, and financial attitude affect the financial performance of small and medium-sized enterprises (SMEs) in the culinary industry located in Denpasar City, Bali. The research specifically focuses on SMEs within Denpasar City. The study used a purposive sampling method, which involves nonprobability sampling techniques, to select a representative subset of the population, resulting in a sample of 94 respondents. Data analysis was carried out using path analysis in SPSS version 23, employing a two-step regression analysis approach. The research results indicate that financial knowledge, financial behavior, and financial attitude each have a positive and significant impact on the financial performance of SMEs in the culinary sector.