A Study on Consumer’s Behaviour Towards Fast Moving Consumer Goods with Special Reference to Thanjavur District in the State of Tamil Nadu

Consumers are the gods of the business and their behaviour is most important in Marketing including in FMCGs. A lot of factors influence the buying behaviour of the consumers in the globalized markets. Wants and Needs are changed often in the day-to-day lives of the consumers. The contribution of Fast Moving Consumer Goods to the national GDP is significant. As a result, finding the changes in the behaviour of consumers toward FMCGs is unavoidable. This study aims to examine the purchasing behaviour of the consumer towards Fast Moving Consumer Goods based on the Age, Gender, Education, and Occupation of the respondents in Thanjavur District in the state of Tamilnadu.