Perception Towards Green Deposits Among Working Women

People invest their money in various ventures assuming that it will increase in value over time. For investors seeking to allocate their savings amount to projects that benefit the environment, a green deposit will be the best choice and is a fixed-term deposit. The investments are made through green deposits in industries like sustainable waste management, sustainable water management, green mobility, green buildings, aquatic biodiversity conservation, pollution control, etc. Every working women try to invest a portion of their income in savings. Indian women always have inbuilt preference towards gold ornaments over many centuries but in recent times, their thinking process towards investment has been changed. Women started exploring for other forms of investment like green deposits to protect the environment and society that helps future generations also to get benefit from the nature. Hence, the present study was undertaken to identify the perception level of working-class women towards green deposits. Age, education, monthly income, environment consciousness, cost effectiveness, convenience and social responsibility are the variables considered in this study. The findings of the study revealed that the perception of working women have been significantly influenced by factors such as environment consciousness, cost effectiveness, convenience, and social responsibility.