Malaysia: The Effects of Attitude, Subjective Norms, and Social Entrepreneurship Awareness Toward Social Entrepreneurship Intention Among Public University Students

Social entrepreneurship plays a pivotal role in the economic well-being of a country. It promotes job creation, instigates innovation, as well as brings about community development and collaboration. Therefore, it is crucial to identify the key factors of Social Entrepreneurship Intention. In this study, we investigated how the factors of Attitude, Subjective Norms, and Social Entrepreneurship Awareness stimulate such intention among public university students in Malaysia. The study aims to determine the gap in empirical research results, thereby offering solutions to overcome the different levels of social entrepreneurship engagement among target respondents. A total of 172 responses were collected and analyzed using IBM SPSS Statistics 26. An ordinal logistic regression approach was used, where the results suggest that all the factors considered affect Social Entrepreneurship Intention at varying intensity, with Subjective Norms being the most dominant factor. The findings of this study can benefit policymakers and ensure the sustainability of social entrepreneurship ecosystem in higher education.