Platform startups: Pre-Empting Challenges and Identifying Opportunities

Startups funded by tech entrepreneurs struggle to scale due to the tech. This chapter looks at how this hurdle can be overcome. Another question to address is how each user can be converted into a market channel, whether it is by validation or perceived value in the eyes of aspirational users. We discuss the impact of the user personal information in driving sustainability of the platform’s relevance. These include productising the users or their interests. Pre-emptive actions based on user data, which can increase traction and time spent on the platform are also discussed.