Pitching to Investors: Conveying the Essential Aspects of Technology Startups

One of the greatest challenges for startups that can address different markets or different components of the value chain is to identify value which will increase over time. This chapter helps startups to identify sustainable value. Technology startups also need to address specific elements, including technology, market, manufacturability and go-to-market, in order to identify the value. In turn, these become the blueprint that smart investors assess them on. Being able to address these and pre-empt the risk of not being able to do so also help entrepreneurs to monetise the value created.