The Entrepreneurial Mindset…

This chapter provides an overview of the different kinds of startups. It also addresses the one question that every prospective entrepreneur asks: what background do I need to become one. An overview of how to start up different kinds of startups is also provided. The kind of startup you start becomes the foundation of identifying, mitigating and addressing issues to minimise your chance of failure and maximise your opportunity to scale and capture value. These issues and opportunities are very different from technology startups from platform startups. Finally, the relevance of milestone planning how this helps in controlling and managing investor expectations is also discussed.