Does Geography Matter?

Location, as they say, is everything. With this in mind, this chapter provides an overview including technology, market readiness and investor expectation for startups. This is both for prospective entrepreneurs and for startups that consider relocating. The expectation for entrepreneurs in general is covered for the USA, Continental Europe, Asia, Switzerland and the UK. The relevance and possibility of finding a support system including incubators, opportunities to license IP and setting up a manufacturing base are also discussed.