Fake News Discourse: Semiotic Analyses Examples

This chapter aims to explore the application of semiotic frameworks in unraveling deceptive narratives. It commences with a sharp analysis of deepfakes in an Indian election campaign through Roland Barthes’s lens, revealing the strategic manipulation of signs and symbols in political landscapes. Throughout the chapter, the meticulous deconstruction of semiotic codes goes beyond merely identifying misinformation, aspiring to empower readers with a profound understanding of the intricate layers underpinning the dissemination of deceptive information. The chapter concludes with an analysis of Charles William Morris’s semiotic dimensions within fabricated stories, offering comprehensive insights into the intricate interplay of semiotic elements in narrative construction. perception.