TCAMS and the Music Industry

The chapter engages in case studies of TCAMS musicians, like Gonzalo Rubalcaba, Yusa, and Descemer Bueno, to advance some reflections on the “location” of Cuban Fusion music in the Latino, world and jazz music markets. This chapter proposes and opens up a discussion on Cuban Fusion as a narrative and cultural category of representation, to think about the implications of the transnationalization of Cuban music since the 1990s. The chapter aims to highlight the need to update and diversify the polarized binary framework of perspectives produced by dominant narratives of Cubanidad within and outside the island, to approach the study and reflections on Cuban music as a transnational enterprise since the turn of the century.