Information as the Most Important Tool for the Development of Personalized Medicine

Digitalization of medicine is an important factor for improving the efficiency of medical organizations and the quality of medical services. The most important digitalization tool is the optimal use and analysis of large amounts of information coming from various sources. This chapter is devoted to the use of analytics based on the analysis of big data and artificial intelligence (AI) in medicine, in particular for the analysis of genomic and other omics data. Existing problems, development prospects, necessary measures to develop the infrastructure and the personnel potential of medical organizations, including the introduction of such health models as personalized medicine, are considered. The areas of successful use of the considered digital technologies in medicine in the near future are also identified, for example, for disease prevention, public health management and medical care, and creation of new drugs. As a separate aspect, the issue of introducing data-driven management (DDM) in a medical organization is considered. Further research will be related to the development of new branches of knowledge and competencies (bioinformatics, sensory informatics, computational medicine, health informatics). New services and applications based on this should ensure an increase in the transparency, stability, quality, and safety of medical care.