Using the Transformative Power of Artificial Intelligence in the Management of a Modern University

Artificial Intelligence is widely used in multiple fields in the context of the digital transformation of economy and society at large. In business, AI-driven solutions are becoming indispensable. In education, AI has the capacity to transform the conventional teaching and learning methods technologically, as well as to transform the existing management systems that deal with various administrative operations at the institutional level. The three aspects, which should be considered when discussing the use of AI-driven solutions at a university, may include application of AI in educational process, as well as application of AI in both administrative management and academic management. The aim of the study is to explore the main trends associated with using AI-based technologies in higher education, and to reveal the attitudes of students, academic and administrative staff to using AI-driven solutions for enriching learning and teaching experience and improving operational efficiency of a university. The paper also provides a few examples of how universities implement AI-based technologies for enhancing organizational capabilities. A survey was conducted among students, teachers and administrative workers of Transport and Telecommunication Institute (Latvia) to find out what issues demand a special attention of educational managers in the agenda of using AI in a modern university. The paper is supposed to contribute to understanding of the main challenges faced by university management and staff in the context of using potential benefits of AI in higher education.