A Framework for AIoT-Based Smart Sustainable Marketing System

Marketing management implies planning, organizing, executing, and controlling marketing assets and assembly desires and requests of buyers to realize the objectives of the organization. For marketing administration to be effective, the complete organization must back the advertisement and client introduction. With this definition, it can be said that sustainable marketing management incorporates arranging, organizing, executing, and controlling marketing assets to reply to wants and requests of nowadays and future eras by watching social benchmarks and the normal environment and accomplishing the organization’s objectives. It is obvious that the first step to creating a stable marketing environment is targeted and accurate data and transformative technologies are the most important tools for extracting, maintaining, and analyzing data. AIoT technology, which is a combination of Internet of Things technology and artificial intelligence, not only helps to exchange data but also helps to collect and create a customer database and analyze the extracted big data. Smart interactive marketing based on AIoT has included various advantages for marketers, it brings sustainable development in all its dimensions, which affects the user’s decision to choose and buy a product. Data-driven marketing helps to develop innovative sustainable products and strengthen innovation based on human health. For these reasons, in this research, after examining the dimensions, components, and key performance indicators of smart sustainable marketing based on AIoT, a conceptual framework is presented to better understand the issue.