A Study on the Factors Influencing the Intention to Use MyData Service

MyData service involves a vast amount of personal information data created by individuals, and these services that involve personal information are increasingly playing a bigger and more important role in our daily lives. However, despite the critical importance of data quality in such services, issues related to data quality degradation persist over time due to the exponential growth of data and increased management factors associated with the adoption of new technologies. This study aims to identify the factors influencing the intention to use MyData service and, specifically, to determine which factors related to data quality have a more substantial impact on usage intention. To achieve this, four relevant prior studies were examined. These studies encompassed the analysis of factors related to the characteristics of MyData service and the relevant legal framework, an analysis of prior research on information system success models that include MyData service, and an examination of the impact of perceived ease of use and perceived usefulness as mediating factors on usage intention within the context of the Technology Acceptance Model (TAM) theory. Based on the findings from the prior studies, nine independent factors related to data were identified and categorized into three main areas that constitute an information system: information quality, system quality, and service quality. The first set of factors includes accuracy, reliability, and appropriateness, the second set includes convenience, accessibility, and security, and the final set includes consistency, functionality, and value. This study investigated the relationship between these nine derived factors and the mediating variables of perceived ease of use and usefulness. The research results obtained in this study have demonstrated reliability and validity. It was found that independent factors such as reliability, accuracy, and convenience have an impact on the intention to use MyData information systems. The conclusions of this study are expected to contribute to the establishment of criteria for the intention to use MyData service by considering information quality, system quality, and service quality when developing or designing MyData service.