Implementing Narrative Method in Installation Design Project for #NoPlastic Campaign by Greenpeace Indonesia Organization

Indonesia is one of the top five countries contributing to plastic emission in the world’s oceans (Meijer et al., Meijer, L. J. J., Van Emmerik, T., Van Der Ent, R., Schmidt, C., & Lebreton, L. (2021). More than 1000 rivers account for 80% of global riverine plastic emissions into the ocean. Science Advances, 7(18). 10.1126/sciadv.aaz5803). As an undergraduate final project, the authors decided to create a design installation as part of the #NoPlastic Campaign by Greenpeace Indonesia to raise awareness of the impact of plastic pollution in the ocean and its solution for urban public. The research methodology is done through qualitative research from direct site observations, expert interviews, and literature analysis. The narrative design was the chosen method in designing the installation as its capabilities to effectively question, engage, and empower audience (Austin, Austin, Narrative environments and experience design: Space as medium of communication, Routledge, 2020). Austin’s Narrative Environment theory is used as the design framework and the installation is designed in sequences through several stages using Freytag’s Dramatic Narrative Structure and Norman’s Three Layers of User Experience theory. The installation also utilizes interactive storytelling because it creates a more impactful message through audience involvement as an active participant of the design. The result is a social campaign to raise awareness of plastic pollution conveyed through design installation using narrative framework and utilizing visual storytelling and interactivity as its communication tools.