Innovation in Processing Rudraksha into Contemporary Sustainable Accessories with the ATUMICS Method

Rudraksha (Jenitri/Elaeocarpus ganitrus) is a kind of seed from Rudraksha tree that is often used in Asia, especially in India, Indonesia, and Pakistan. It is commonly used as accessories, complements to religious rituals, and musical instruments. Based on various studies, Rudraksha has medical and spiritual benefits. However, not many contemporary accessories are made from Rudraksha nowadays. In general, trendy accessories on the market do not use natural materials and are not durable even though they have beautiful designs and low prices. Poor quality accessories add to the garbage pile and harm the environment. For this reason, continuous and sustainable efforts should start from the farmers and gatherers of Rudraksha until Rudraksha accessories designer/producer so that the making of Rudraksha accessories has a positive impact on the environment, society, and even the economy. This study used a descriptive qualitative method by comparing and analysing the innovation during the processing of Rudraksha accessories especially necklace made by a MSME called LORI (Laras Ornamen Indonesia) using the ATUMICS (Artefact, Technique, Utility, Material, Icon, Concept, and Shape) method of Adhi Nugraha. In addition, the researchers were conducting observations with farmers and gatherers of Rudraksha from Pengaringan, Central Java-Indonesia, craftsperson, designer, MSME owner, and academics from Bandung, West Java-Indonesia. The innovations made by the artisans succeeded in changing the position of the Rudraksha accessories, which was previously considered an outdated accessory into a contemporary one that has more function and value. Innovations in environmentally friendly colouring, modern designs according to trends, and an integrated sales system until the international level can empower the community so it can improve the society's economic condition. Based on these findings, we can see that if everybody involved in processing Rudraksha accessories uses the green economy concept correctly, it can increase the value, attractiveness, and acceptance level of traditional materials like Rudraksha.