The Convergence of Digital Transformation and Sustainable Revolution

The digital revolution has started a paradigm shift by taking an incorporated approach toward operations, sourcing, supply chain, marketing, and other functions of profit/nonprofit organizations. The overall objectives are not only to improve traditional missions of cost savings, enhanced efficiencies, and facilitating customer satisfaction but also to design new ways of value creation and to continuously search for better ways of delivering value. The sustainable revolution, just like the digital revolution before it, is shifting the profit pools, and changing the high returns in certain sectors while discovering great prospects in others. Starting with a list of similarities between both revolutions, this article attempts to answer the question of how digital transformation can be viewed through the lens of sustainability. The convergence of both transformations is also examined in the domain of Customer Experience Management.