Big Data and Business Intelligence in Cruise Destinations

The aim of this research is to analyse the potential of Big Data and Business Intelligence in cruise destinations. This potentiality is faced from a managerial view management but also from a sustainable view management. Although the cruise industry is very small in relation to all tourism activity, in the places where ships embark/disembark or in the ports of call it has a large economic impact. The study focuses on the challenges and opportunities of big data and Business Intelligence differentiating between ports of embarkation/disembarkation and ports of call. This is conceptual research that makes a set of proposals for the application of Big Data and Business Intelligence based on the information that a cruise destination may have available.