Best Practices in Technology Usage for Promotion of Music Festivals in Spain

Technology plays a crucial role in the success of festivals and music events, contributing to the promotion of tourist destinations, optimization of dissemination processes, accessibility for attendees, and overall enhancement of their experience. This article presents a case study of best practices in the use of technology in festivals and music events in Spain, based on award-winning technological initiatives from the Talkfest Music Fest Summit, which promotes the Iberian Festival Awards. A cooperative benchmarking methodology is employed, and the challenges and directions in the face of the technological paradigm shift posed by artificial intelligence (AI) are assessed. The results provide updated insights into the best practices in technology usage in music events in Spain, as well as identifying challenges and trends in this field.