Why and How We Should Start Measuring Real Impact

Sustainability reports do not report on sustainability! The issue at hand arises from insufficient depth in the measurements (pertaining to what is measured and where), shallow reporting requirements (relating to why these measurements are taken), and the inherent challenges of accurately measuring real or tangible sustainability impact (in terms of how it is measured). If we want true accountability, the eradication of greenwashing scandals, and the capacity to make informed sustainability-driven investment and management decisions that maximize impact, we need to change this soon.