An Idealistic Approach to Temp Work

The author is a ‘serial entrepreneur’ in the temp agency industry. From the start of her career in this industry she witnessed the societal inequalities firsthand and recognized the potential for positive impact through meaningful employment. This led to the creation of Plus Uitzendkrachten, pioneering in involvement and personalized career guidance for temporary workers. Their approach, emphasizing competence, motivation, and sustainable employment relationships, challenged industry norms and garnered recognition. The later evolution to WaW reflects an idealistic business model with employee cooperative governance, emphasizing fairness and inclusivity. The author’s reflections underscore the importance of kindness, personal values, and the role of entrepreneurship in creating meaningful societal impact. They advocate for sustainable entrepreneurship and hope to inspire others to pursue idealistic ventures for the betterment of society.