ChatGPT-Artificial Intelligence Studies of Business Analytics Adoption and Usage

Part of the science of Artificial Intelligence (AI), scholars considered Business Intelligence (BI) as a key terminology in business, enterprise information systems and the academia. Also, ChatGPT emerges in scientific and academic research. However, as a crucial strategic resource that is relied upon in the face of competitive situations, Business Analytics (BA) systems play a significant role in the life of institutions in general and the economy in particular, and supplying the data required for its operations. Businesses can benefit from BA systems and its tools by accessing data and understanding their current capabilities. Capabilities could include the organization's modernization, the paths it should take, and the future paths it should take in its cutthroat regulatory environment, markets, and technological landscape. Business Analytics is the only source for supplying long-term competitive advantages. Business Analytics methods can provide a firm with the assistance it needs to boost sales, control expenses, and achieve profitability. Therefore, this research aimed to study in-depth the concept of Business Analytics and its role on institutions through conducting a comprehensive review of theories, literature, and empirical studies. Furthermore, the researchers reviewed the prevailing theories of Business Analytics and its relationship with technology adoption.