Prediction of Retailer’s Intention to Use Chat-GPT in Educating Retailers: A Case Study in the UAE
摘要
Artificial Intelligence provides many technologies that can be used in different fields. One of the technologies is the use of ChatGPT technology. This study examines the intention of adopting the ChatGPT technology by retailers in the UAE for training and educational purposes. This research employs TAM model to analyze the impact of user satisfaction, perceived usefulness, and perceived ease of use on the intention of using ChatGPT in educating retailers. The findings of this research reflect that there is a positive relationship between the three variables and the intention of adopting ChatGPT in educating retailers. This study enriches the research filed in using ChatGPT for educating retailers.