Gamification as a Strategy to Educate About Cultural Heritage and Develop Sustainable Cultural Tourism

The gamification associated with the use of the Internet of Things (IoT) can become an effective tool for generating and disseminating value. The document explores how game design elements can be integrated into non-game contexts and the benefits that can be derived from the active involvement of residents and visitors to enhance and promote the cultural heritage of smaller tourist destinations. The analysis, which has two recent Italian case studies as its reference points, aims to demonstrate the support that gamification would be able to offer to the four pillars of sustainable development: cultural, environmental, social, and economic.