The exponentially increasing complexity of business environment means that business-as-usual is no longer an option. Competitiveness, in the years ahead, will be based on shared resources, network externalities, and governmental/institutional support. Nordic national cultures enable Nordic firms to develop institutional rooting by collaborating with institutional players and exploiting societal concerns and opportunities as an integral part of doing business. Collaboration with macro-level institutional players results in the creation of institutional advantage, a necessary precondition for viability, i.e., the ability of a firm/an organization to ensure its healthy existence over an extended period of time. As competition shifts from one between firms to one between ecosystems, collaboration at the meso-level is an applicable frame for developing viability. Strategic thinking, ecosystem orchestration, and facilitation are key meso-level leadership capabilities needed for mobilizing stakeholders toward viability. Nordic showcases highlight three contributors to viability. First, the power of a shared mission/vision. The transformation processes elaborated were mission-driven ones, with macro- and micro-level stakeholders involved. Second, Nordic cooperative and foundation-type organizational structures and governance models that combine societal concerns with economic values have been critical to success. In addition, our cases revealed a Nordic meso-level value creation model, in which collaboration at the meso-level leads to value creation for society as a whole even as value capture is realized in companies. Third, Nordic cultural values open avenues to sustainable innovation processes in which sustainability is integrated into social and business systems.