Methodology for Colour Selection with Semantic Content in Product Design
摘要
Colour is an important characteristic in a product that allows users to know certain attributes of the product. This user-product communication shapes the semantics of the product and is important in products with a symbolic content such as perfume packaging. In this work we provide a methodology capable of finding out the colour that a certain group of people relate to the target public for perfume packaging. For this purpose, a brief survey and a cluster analysis are carried out. The comparison of the results with a reference commercial product allows the design teams to know the chromatic information that potential users relate to a specific semantic.