Concerned Creativity to Counteract Concerning Creativity

This chapter introduces the three Cs conception of creativity, in which creativity is understood as a complex interplay of creative competence, commitment to the creative task, and concern for others in the creative process and product. Going beyond the traditional definition of creativity as producing novel and valuable or useful ideas, we argue that purpose should also be included in the conception of creativity. We expand on existing models and emphasize the importance of using creativity to improve the well-being of oneself as well as other people, societies, and the planet. We propose the three Cs componential model of creativity, the corresponding creative thinking process, and our pilot educational program on transformational creativity. We thus hope to continue and extend the scholarship on the timely theory of transformational creativity.