Why Transformational Creativity?

The conceptualization of creativity as novelty and usefulness (or effectiveness) is no longer adequate for the modern world. Too much of creative thinking is being used for harmful or even toxic purposes. We propose, following Sternberg’s earlier work, that a new construct of transformational creativity is needed that recognizes the importance not only of creativity, but also of creativity that makes a positive, meaningful, and potentially enduring difference to the world.