Investment Website: Confrontational Linguopragmatic Features

This chapter is devoted to the study of investment websites that today play a special role in the communication space of the Internet, which has become a new reality of economic life. The study of communication technologies, verbal and non-verbal components involved in the investment web space seems relevant to ensure the effectiveness of interactions with investors. We undertake a comparative linguistic and pragmatic analysis of the content of investment websites in Russian, English, German and French. The websites under consideration are large investment platforms for both private investors and companies, which allows us to study the prototypical properties of these Internet resources and extrapolate the results obtained to this content type as a whole. The research has resulted in revealing linguopragmatic characteristics of hypertexts that provide information about the opportunities and methods of concluding investment transactions to potential investors. The most effective language means have been described from the pragmatic point of view, and the linguocultural features of verbal content have been identified.