The Effect of Locus of Control and Thinking Style on Impulse Buying Behaviour

The aim of this study is to determine the effects of consumers’ locus of control and thinking style on impulse buying behaviour and to determine the mediating role of thinking style in the effect of locus of control on impulse buying behaviour. In this context, firstly, the locus of control and thinking styles of consumers were determined, and then the effects of locus of control and thinking styles individually and together on consumer impulse buying behaviour were examined. It was tested whether there is a mediating role of thinking style in the effect of locus of control on impulse buying behaviour. The effects between variables were handled in an overall model. Research data were collected using questionnaires. Three scales were used in the study: Locus of Control Scale, Thinking Styles Scale, and Impulse Buying Behaviour Scale. SPSS 23 and SPSS Process Macro package programs were used in the analysis of the data.