Shaping Buying Behavior with Regard to Food Selection and Consumption

Changing trends in food choices, cooking methods, and consumption are essential in today’s evolving economic environment. The above significantly impacts the formation of food supply in the market. This research attempts to determine the relationship between the transformation of purchasing behavior with respect to food choices and formed purchasing habits using the example of food choices of plant and animal origin. The research presents the results of a marketing study conducted in the form of interviews in Russian cities. Moreover, the research highlights the main factors that guide consumers’ food choices, considering environmental influences, and focuses on food preparation and consumption processes. The authors determine the vectors of development based on the regularity of several characteristics in relation to the formation of the model of purchasing behavior of end consumers of food products depending on their age and social status. Additionally, the authors reveal the relationship between income levels and purchasing preferences for food choices, as well as the formation of purchasing habits in relation to the entire life cycle of the product. The main conclusions regarding the definition of significant characteristics that guide the consumer in the choice of food of plant and animal origin are presented.