Abuse of Rhizomatic Internet Memes: Disruptive Non-Verbal Discourse

Internet memes have become commonplace on online platforms, particularly in the context of E-Agora 2.0, disrupting verbal and non-verbal communication. Thanks to their concise and visually appealing nature, memes have the power to convey complex messages and emotions in a succinct and entertaining way. This characteristic also facilitates their dissemination and gives them a viral character. However, their misuse has led to conflicts and contradictions in communication. Memes can be used to ridicule, shame or provoke individuals, perpetuating a toxic online environment. The rhizomatic nature of meme creation and dissemination creates a gap between creators’ intent and readers’ understanding. The ambiguity and malleability of these visual elements can also lead to misinterpretation and even cyberhate, as their meanings can be altered, subverted or taken out of context. This abuse of memes underlines the need for a critical understanding of their impact, and the importance of promoting responsible and respectful online communication.