Sentiment Analysis and Age Factor Influences on Brand Usage of Personal Care Products: A Study with Reference to Visakhapatnam City, India

The personal care industry has significant growth during the past few years and has emerged as one of the sectors with enormous future growth potential. The main reasons are purchasing personal grooming products and availability among a larger base of economical independent men and women, frequent relevant product launches, and growing beauty consciousness and awareness, especially among the younger population. The present study attempted to contribute to consumer behavior’s existing knowledge of various personal care product brands. It enables one to recognize which category of personal care products is ideal in terms of purchase decision based on indicators such as demographic factors like age, income, and occupation of consumers. This study investigates how the age factor influences the usage of different brands of personal care products.