A Brief Review on the Impact of Digital Trading on Conventional Marketing Strategies After COVID-19’s Effect on Ecommerce

The patterns and preferences of consumer buying options went digital throughout the world because of the COVID-19 pandemic crisis. Ecommerce increased their buying options, and their opinions and perceptions also changed. According to Statista, India’s 2021 Internet penetration rate increased to 45% from that of 2020. Of Indian’s 1.4 billion population, Internet users as account for 630 million. The size of the Indian ecommerce market was worth USD 46.2 billion as of 2020. It is expected to grow to USD 188 billion by 2025, and it may increase to USD 350 billion by 2030. Global economic activity after the pandemic has shown a trade slowdown. Buyers have become accustomed to buying products and services online. Instead of buying from brick-and-mortar locations, customers have since preferred to purchase goods and services by using digital platforms like online websites, smartphone apps, etc. Even regularly consumed items like food are now being ordering online. This study examines the digital trading impact on traditional marketing and analyzes how the substitution of conventional selling with ecommerce has shaped the future of the Indian ecommerce sector.