The Impact of Digital Diplomacy on Security: The Case of the Russia–Ukraine War

This chapter examines the utilization of digital diplomacy during the Russia–Ukraine War. Commencing on February 24, 2022, the Russia–Ukraine War is a contemporary illustration of international conflicts with extensive digital diplomacy use. Despite Russia’s attempts to disrupt internet-based information flow, Ukraine effectively employed digital diplomacy to disseminate information about the war and its repercussions to the global audience. Social media platforms and digital channels were pivotal in disseminating war-related updates and information. Specific social media companies enforced restrictions on their platforms within Russia. Ukrainian President Zelensky leveraged digital platforms to communicate the situation in his country and seek assistance. The narratives shared by war prisoners through social media contributed to Ukraine’s psychological advantage. This chapter aims to underscore that digital diplomacy signifies the dawn of a new era in international relations, exemplified by the Ukraine–Russia War. This conflict in the OSCE region has been an instructive experience, revealing regional weaknesses and the rise of digital diplomacy methods, along with their possible risks and benefits. The chapter underscores the effectiveness of Russia’s populism-driven digital diplomacy in shaping public perception.