Awareness Level of Rural Investor on Various Schemes Offered by Indian Post Office with Reference to Salem District Tamil Nadu

The degree and amount of financial planning done has an impact on this culture of saving and allocating savings to productive investments. To accommodate the various needs of investors, Indian post offices offers a wide range of investment opportunities. These investment options are different from one another, among other things, in terms of returns, maturity duration, and investors’ risk tolerance. The current research is descriptive in nature. Every demographic item in this study has an equal chance and likelihood of being selected for the sample. As a result, probability sampling techniques like stratified sampling and simple random sampling are employed. There are 163 samples total in the study.. The hypothesis has been examined using the chi square test. Finally the study concludes that the increased saving practises of the local community have been significantly impacted. The post office savings plan has a variety of advantages and distinguishing characteristics when compared to other savings plans.