Exploring the Factors Influencing the Choice of Medical Tourism Destination and Identifying the Roadblocks

The healthcare industry in India has been emerging as a popular destination for medical tourism. The medical tourism industry is presently valued at USD 6 billion and is expected to grow leaps and bounds as it is expected to double by the year 2026. Besides, India is also known for spiritual rejuvenations, yoga, the practice of Ayurveda, naturopathy and the like. The medical industry in India is backed by World Health Organisation and US Food and Drug Administration and is gaining worldwide attention. There are several reasons for India involving as one of the most preferred and choicest destinations for medical tourism. From medical expertise to availability of specialised services at affordable rates, India has it all. However, this study makes an attempt to study the factors affecting the choice of a destination and the challenges faced by them in their endeavour for medical treatments and wellbeing. The study has been conducted with the help of primary sources as well and secondary data. The data has been analysed using ANOVA, t-test and Kendall’s coefficient of concordance test.