Antecedent and Consequences of Brand Love: A Conceptual in Behavioral Loyalty

Islamic banking has the ability to boost the bank's anticipated market penetration and draw in a sizable number of clients and consumers. One of the most fascinating new breakthroughs in the financial market’s expansion of Shariah and spirituality compliance is Islamic finance and banking. The result was a February 2021 announcement by the Indonesian government that three Islamic banks (Bank Syariah Mandiri, BNI Syariah, and BRI Syariah) will merge to establish Bank Syariah Indonesia (BSI). The merger intends to boost the market share of Islamic banks, serve Muslim clients, and enhance their reputation in Indonesia. The spiritual aspects of business goals are starting to be incorporated into Indonesian society. Notably, firms that offer both goods and services and spirituality typically have larger profit margins. In order to achieve long-term commercial objectives, brand love, or how people perceive a brand as their identity in daily life, is essential. Whether customers will stick with a brand out of romantic loyalty or out of a commitment to the brand's attitude and principles depends on how much they love it.