A Scientometric Analysis of Muslim-Friendly Tourism: A Review and Research Agenda

In recent times, there has been a growing global interest in Muslim-friendly tourism from both academic and practical circles. However, only a limited number of studies have provided a comprehensive global overview of such a topic. This study aims to use scientometric tools to address the knowledge gap. A total of 268 publications published in Web of Science database during 2010–2022 were analyzed using the VOSviewer software. This paper explores emerging trends in research, as well as the relationships between thematic areas, prominent authors and the research concentration of the field. The results of this study accentuate that the research on Muslim-friendly tourism is still in its early stages and, has been heavily influenced by a limited number of authors, sources, and countries. The main focus of the existing literature is on the conceptual foundation of this domain. Additionally, the results suggest that there are significant and promising areas for further investigation.