Consumer’s Awareness of Green Marketing Practice—An Empirical Study

Marketing products in a way that promotes environmental sustainability for the benefit of future generations is known as green marketing. Many different processes are included in green marketing. It entails modifying technology, the way things are produced and chosen, the packaging's sustainability, and the way advertisements are used to promote products. The voyage of green marketing is examined in the current study, along with corporate awareness of it, strategies employed by them, and eco-friendly ideas such as product recycling and environmental pollution prevention. This study aims to look at the variables that Tiruchirappalli City consumers in their decision-making process when purchasing green products.