Consumer’s Attitude Toward Social Media Advertising, with Special Reference to Facebook in Bangalore City

In today's technologically advanced world, media plays an important role in all parts of society. Social media, which is extraordinarily close to the people and regularly extends its clientele, is an unavoidable weapon for increasing its global stature. Publishing products and services is the most crucial aspect of every company's client retention strategy. Social media platforms such as YouTube, Twitter, and Facebook have been increasingly important in this function in recent years for providing corporate advertisements. Facebook is one of the most rapidly developing and frequently utilized social networking platforms. The goal of this research is to examine customers’ perceptions of advertisements provided via social media, with a focus on Facebook in Bangalore.