A Study Impact of Demographical Factors on Consumer’s Preference Towards Branded Clothing of Men

Continual changes in the designs, patterns, colors, and materials in the products attract the purchasing decisions of clients who desire to move towards fashion. A variety of factors influence purchasing decisions such as age, education, area, occupation, etc. In this context, our country is evolving into one with a sizable middle-income population and increased demand for locally branded goods such as clothing, food, and consumables. Many Aspects influence purchasing decisions, including price, quality, availability, quantity, durability, and so on. Choice of brand selection may depend on the customer’s age, education and income, etc. This research attempts to deduce the factors influencing behavior in the studied domain. The current study focuses on the elements that influence men’s preference in purchasing of branded clothing in Thanjavur city.