A Study on Customer’s Satisfaction with Online Money Transfers Using Unified Payments Interface (UPI)

Business and marketing development from the past to the present has taken many different turns. Barter Systems, Manufacturers’ Approach to Buyers Approach, and Online Marketing (Electronic Marketing) are the phases of physical marketing, often known as offline marketing. Money transactions play a significant role in marketing at every stage. UPI is a money transaction method used in marketing by both customers and marketers. Recent online transactions facilitate transactions and benefit both buyers and sellers. Modern techniques for facilitating quick transaction completion include online money transfers (also known as electronic payment systems). Online money transfers via UPI have expanded significantly in recent days. This article seeks to learn about consumer satisfaction with online money transfers utilizing the Unified Payments Interface (UPI) in Thanjavur District.