Simple Mediation Analysis: The Complementing Role of Parallel Multiple Mediation Approach via Process Analysis

So far, little attention has been paid to parallel multiple mediation analysis, and its practice is still less frequent in Business and Management literature. Therefore, the intent of scripting this paper is to extend the nature of a simple mediator and further investigate the intervening influence of each of the components of the mediator, through a parallel multiple mediator model approach. With investigative research design, 605 responses were analyzed from 348 firms. Overall, findings suggested that the predictor variable increased the attainment of the consequent variable, via the mediator variable by 67%. Specific indirect effects of all three components were significantly dissimilar from zero at p < 0.05 and partially intermediated the pathway between antecedent and outcome variables. This article demonstrates the implementation of variants of mediation models incorporating conditional process analysis and offers learning opportunities to researchers and research students.