The Effect of Investment Perception, Self-efficacy, Initial Capital, and Investment Understanding on Cryptocurrency Investment Interest in Indonesian Z Generation

According to the data collected from the Ministry of Trade’s Commodity Futures Trading Supervisory Agency (Bappebti), at the end of November 2022, there were 16.55 million crypto asset users, dominated by young investors aged 18–30. Compared to the number of crypto asset users at the end of 2021, this number increased by 48.7%. This study aims to investigate the factors affecting the investment interest of Indonesian Generation Z in cryptocurrency investment instruments. The research adopts a quantitative approach. The sample comprises 150 respondents from the Generation Z population in Indonesia, selected through a non-probability sampling methodology. The findings of the study reveal that Investment Perception (X1), Self-Efficacy (X2), and Investment Understanding (X4) do not have a significant impact on Investment Interest (Y), resulting in the rejection of the first, second, and fourth hypotheses. However, Initial Capital (X3) significantly influences Investment Interest (Y), leading to the acceptance of the third hypothesis. The anticipated contribution of this research is to provide additional insights into the relevant literature, facilitate future research developments, and offer benefits to appropriate parties.