Exploring the Kelantanese Youth Understanding Toward Microentrepreneurship

The research objective was focused on the possible business opportunities for the young generation entrepreneurs in Kelantan, one of the states in Malaysia. The youth in Malaysia focuses their career on small-scale businesses, like food trucks, delivery services, finance services, textiles, and beauty clinics in Kelantan. The break-even point in the small-scale business sustainability was very difficult to manage. The youth won’t consider the real world and are in the imagination of high profits in the initial stages of the business, in that few of the young generation entrepreneurs are successes, and most of them are drop out of their small-scale businesses. The research focused on the possible opportunities for the youth in Kelantan to adopt the microentrepreneur through survey methods, and the data was analyzed with the percentage method.