Investigating the Patterns of Mobile Banking Adoption Among University Students

This study explores the important antecedents of mobile banking adoption intention of Nepalese university students and proposes a comprehensive framework by extending the traditional Technology Acceptance Model (TAM) that has been widely used to explore user’s ability in accepting a technology. Therefore, this study aims to address the research gap by conducting a case study at the School of Business at Pokhara University. By exploring the adoption patterns of mobile banking among university students in this specific context, study seek to gain valuable insights into the factors influencing their choices and behaviours. This research will not only contribute to the existing literature on mobile banking adoption but also provide actionable recommendations for financial institutions and educational institutions to tailor their services and curricula to meet the evolving needs of students in the digital age. Furthermore, understanding the adoption patterns and challenges faced by university students can inform policymakers about the potential benefits and pitfalls of digital financial inclusion initiatives, helping shape the regulatory framework for mobile banking services.