Artificial Intelligence in Smart Tourism

Artificial intelligence (AI) is widely employed with efficacy across diverse domains. The field of smart tourism has the potential to be significantly transformed through the utilisation of AI. This is not surprising given that AI provides autonomous decision-making similar to that of humans, which in the travel industry enables personalized recommendations and autonomous travel agents. This has led to the publication of a number of papers that, theoretically or practically, push the boundaries of the use of AI in tourism forward. As of this writing, AI in tourism has yet to reach its full potential. Inspired by the aforementioned, we concentrated our research on smart tourism and artificial intelligence techniques. We examined a large number of recent research publications, identified AI techniques used by tourism industry participants to add “smartness” to their offerings and present the status of AI techniques in smart tourism in this chapter, laying the groundwork for future research.